Dekh Le

Dekh Le: New ad takes on men who stare at women in public

A new ad called 'Dekh Le' sends a subtle yet hard-hitting message about women's empowerment.

To leer, lech at, ogle, stare and pass snide remarks at women is seen as a right by men in India.

And understandably enough, the act leaves women feeling uncomfortable and violated. 

While most of the women continue to suffer this ignominy in silence rather than speak up about it, Whistling Woods International (WWI), a film school in India, has sought to address the problem.

The new ad opens with two men staring at a girl riding a scooter while wearing shorts.

In a new video that was released recently, to commemorate the completion of 100 years of Indian cinema, WWI focussed on "Women Empowerment" as it is the need of the hour.

The video shows four instances of women dealing with the perverts by flashing a mirror or glasses in their faces. The idea is to show the men how the look when they are leching at women. (SCROLL DOWN TO SEE THE VIDEO)The clip begins with two men on a bike staring at the thighs of a girl wearing shorts and riding a scooter. 

It then moves on to three men staring at a girl's cleavage as she sleeps on the shoulder of her companion, another woman.

The third situation moves on to a man leering at a woman's midriff with a tattoo on it. 

The fourth is a man staring at a woman wearing a burqa.

It then moves on to three men staring at a girl's cleavage as she sleeps on the shoulder of her companion, another woman.

The third scenario shows a man staring at the midriff of a girl who has a tattoo on her back.

The fourth scenario shows a man leching at a woman wearing a burqa.

All the four situations are dealt with when the men are shown reflective surfaces which show the men how they look when they are staring at the women with their ignoble intentions.

One by one, all four of them are put to shame when the women flash a reflective surface in their faces. In the first scenario, the two men are shown the visor of the girl's helmet in which they see themselves staring at her.

In the second scenario, a locket with a mirror on it covers the girl's cleavage and shows the man exactly how he looks while he's leching.

A mirror on the flap of the girl's handbag takes care of the third pervert.

A pair of sunglasses come in handy and shame the man who is staring at the woman in burqa.

The song in the ad Dekh le tu dekhte hue kaisa lagta hai has been composed by Ram Sampath and sung by singer Sona Mohapatra.

In the one week since its posting, the video has been viewed nearly a million times and has gone viral on social networking sites